No one likes to fail – and it can be even harder to face, let alone embrace, when you're a leader.

The little red number that haunts your phone, the incessant pinging, the constants alerts. Emails, emails, emails. Many of us feel overburdened, overwhelmed, and stifled by them. What should be an effective and easy communication tool has become a source of stress and anxiety.

All businesses are different. They have different challenges, different team dynamics, different opportunities. There's no blueprint for success, but there is an approach that will benefit everyone: alignment.

Management can be tough. Navigating relationships, juggling priorities, maintaining a culture, working through challenges. Throw in a global pandemic and it gets a whole lot tougher.

With success stories like Peloton, Harry’s, and Birchbox, the subscription economy has been steadily growing over the past few years, but this growth has dramatically accelerated over the pandemic. Enforced changes in buying behaviour has seen consumers looking online not only to buy their pre-pandemic brands but also looking at new ways to buy and new brands that can help them buy in better ways.

Leaders lead and teams follow. It’s the natural order of an organisation. But is it the best way to a smooth and successful business? Maybe not.