It came at a point when the world was turning upside down and the sessions gave us a good framework for strategic thinking.
— Nick Bentley, Creative Director
Uniform is a world-class creative company that offers brand design and visualisation. Attending Mettle and Shift helped Nick Bentley and fellow board members get clarity and prioritise the future strategy of the business.
Where they were at
For more than two decades, Uniform have been realising the creative ambitions of big brands and the world’s leading developers and architects. They are an agency that look to constantly evolve to stay aligned to client needs.
The team at Uniform were in the early stages of a new strategy when the COVID-19 pandemic hit, they needed space to take stock, move with the market, and assess their plans.
The Mettle programme came at just the right time for us as we were already having conversations about the future direction for the business.
How Gather helped
“The structure, the deadlines, the headspace and the motivation – it all really helps.”
Attending Mettle and Shift has given the team tangible tools to make decisions around the everyday – pipelines, customer journey and team wellbeing. But it’s also helped them to accelerate their strategic thinking, refocusing their point of difference and the value they bring to clients.
“Everything is presented in a way that’s clear to understand how you can immediately apply it to your business. It’s directly actionable support and I regularly go back to the course PDFs and re-do thinking around the principles and key takeaways.”
Uniform have used tools from Mettle and Shift to accelerate their strategy for growth and also used insight from the programmes for a thought leadership campaign they shared with clients.
Some of the thinking really helped us manage current challenges and also take the next steps in our long-term strategy.
“There’s been a big increase in new digital and tech-based businesses in the city, as an established agency in the city it’s great to see the community evolving.”
Uniform have been part of the creative community in Liverpool for more than 20 years. 2020 saw them form a plan for their next chapter. Watch this space in 2021.
The world is shifting but at Uniform we embrace change and we’re readying and reimagining the business for future challenges.