D Squared Product Development is an innovative design and engineering consultancy with exciting plans for growth. We caught up with founder Daniel Isler to hear about product development, why he wants to give back to the city region, and how Gather has helped to bring the business new focus.
Can you tell us a bit about D Squared?
We’re one of the few product design consultancies in Liverpool. We work on the entire product development process – everything from concept generation and CAD modelling, prototyping and testing, right through to industrialisation and production scale-up. Everything we do is about bringing new innovations to market or helping clients to improve existing products.
What type of clients do you work with?
We have a really broad range of clients. They are mainly in consumer, industrial, and medical sectors but it could be anyone from solo inventors and start-ups to universities and corporates. We’ve worked on everything from robot vacuum cleaners, respiratory protection, drug delivery devices, and atmospheric water generation systems. We’re a small team but we’ve got a diverse range of skills and are always looking to push our capabilities.
There’s a great quote in a documentary about Charles Eames that I’m always reminding the team of, “Sell your experience and you have limited repertoire. Sell your ignorance and you have an unlimited repertoire. The journey of not knowing to knowing was his work.” That for me sums up what we’re all about. We've not always done it before and we're not always sure how we'll do it at the start of a project – but we have no doubt that we will make it happen.
How has Gather supported you?
When you’re the sole director of a business it can be lonely and not easy to find a good sounding board. The one-to-one support from Gather has really helped me to get the focus we need to continue to grow. Since I started the business more than 10 years ago it’s grown quite organically. We’re now a team of three, with a great workshop and office in the Ten Streets area, but we’ve got big plans and talking to Freia at Gather has helped me start to envision the next stage for D Squared.
We want to develop our client base in a more focused way and make sure we’re operating efficiently – we’re all so passionate about the work we do so it’s easy to get caught up in projects! Having scheduled check-ins with someone external helps to make sure we stay aligned to our plans for growth.