Now that events, parties and weddings are firmly back in the diary, we met up with founder of Agendaat, Maya Al Mezal, to find out how Gather has helped her to develop her vision for a new online platform that works to support make-up artists globally.
What exactly is Agendaat?
Agendaat is a digital beauty directory that connects make-up artists with new clients. Currently, we have over 400 members, located in 34 countries worldwide – and the numbers just keep growing!
The launch of Agendaat really came at the perfect time. The majority of global covid restrictions have now been lifted and people are socialising and celebrating again. Of course, that means that the talented make-up artists in our community are busy again, which is fantastic when you consider the challenges they’ve faced over the last two years.
What does Agendaat mean?
My family is originally from the Middle East and in Arabic, the plural for agenda is ‘Agendaat’. For me the word agenda is synonymous with being motivated, organised, and efficient, and these are all qualities that I want to inspire in those using the platform.
What made you decide to develop the platform?
I studied architecture at university, but beauty and make-up has always been a passion of mine.
When I moved to Liverpool, I was captivated by the culture, art, fashion, and diversity here. I met lots of talented freelance make-up artists living and working in the city. From my conversations with them, I realised that there was a gap in the market for a platform that could not only connect them with each other but also help them manage their businesses more effectively and help them secure new clients.
I'm creative, I love to innovate, and to conceptualise. The skills I learned during my degree course helped me to approach the idea creatively but also make sure it was technically innovative and user-friendly.