Helping more clients join the dots between PR and marketing, launching Tech Climbers in new regions, and taking a deep dive into their growth plans on our Beyond programme. It's been a busy time for Active Profile. We caught up with CEO Anna Heyes to hear all about it...
Who are Active Profile?
We're an integrated marketing and PR agency based in the Baltic. We're all about uniting profile and performance – that’s our specialty. With a team of talent and an ‘all in’ mentality, we connect content and PR strategies with demand gen and performance marketing to deliver really powerful results.
We've been around for over 18 years and mainly work with tech, real estate, and professional services clients. Everyone from ambitious scale-ups to Microsoft.
We also head up Tech Climbers, an annual list of the fastest growing tech businesses in the region.
Can you tell us a bit more about Tech Climbers?
Our mission is to showcase and celebrate scaling tech businesses in growth regions across the UK. It’s about shining a light on them and encouraging sector growth by connecting businesses with support and investment.
We first launched Tech Climbers in 2019 in the Liverpool City Region with founding partners (Growth Platform) and the Activate business support programme. And we just saw huge potential for it to make an impact in the LCR and beyond. We’ve steered it through COVID and refined and developed it so more businesses and partners can get involved.
What do you hope Tech Climbers can achieve?
We want to celebrate the successes of IP rich, product-led businesses and encourage growth in the sector. When people get a place on the list it gives them exposure, credibility, and a platform for investment. And our events are an opportunity to connect with like-minded businesses, advisers, and those looking to invest.
Tech businesses face unique challenges. They have a different life cycle to other sectors, and through Tech Climbers we’ve connected business leaders with advisers who have the specialist knowledge to support them, and funding streams to help them grow.
When will the Liverpool 2023 list be revealed?
We’ll be revealing who has made it onto the Liverpool City Region list on 9 February, so watch this space! We’ll be launching again in Leeds in spring and are in talks with other regions to launch there very soon too. We’re excited about showcasing some great tech clusters in regions that are sometimes overlooked.