The power of collaboration
Before, during, and after the event, it was a real collaboration between Liverpool and Ukraine. The tone struck the right balance between classic Eurovision chaos and powerful acknowledgement of why the competition was being held in the city. There’s more that unites us than divides us and that’s a lesson always worth remembering. Strength comes from connections, conversations, and partnerships.
Take your opportunities
Whether it’s an opportunity you’ve worked months to negotiate or one that unexpectedly lands, seize it. From the incredible staging at the arena to the Eurovision festival, the bouncing village at the pier head to the powerful exhibitions on the war in Ukraine. What made the event so special was going beyond the necessary. Supersizing Eurovision to make it bigger and better than ever. What’s the lesson here? To make an impact, to deliver memorable, sometimes you've just got to go all in.
Know your niche
If something works, don't be afraid to stick with it. It worked for Loreen. The Swedish singer scooped the big prize and became only the second person to win the Eurovision Song Contest twice… with a song not dissimilar to the one she won with back bin 2012. The takeaway? If you know what your business is great at, don't innovate for innovations sake. If a strategy worked and you think it will again, don't be afraid to use it.
Eurovision celebrates diversity and its values of 'universality and inclusivity' shone through the event in Liverpool. A huge world-wide audience are drawn to the song contest because they see themselves represented and included. Our sector still has a lack of diversity and authentic representation can play a big part in tackling this. Engage with demographics you want to attract and see every new hire as an opportunity to change representation in your team.
Culture is king
There's something special about our city region and everyone who visited felt it. BBC Weather presenter Carol Kirkwood said she was astonished when she asked for directions and was escorted by two people to where she needed to be. The authentic culture of the city shone through, the heart, the generosity, the love of a party, and it made people buy into brand Liverpool. Lesson learnt? A strong and genuine culture is powerful and contagious. Cultivate and celebrate this in your team and the talent and clients will follow.